15 Words That Can Help Sell Your Home for More Money (According to the Data)
The way your home is described in its listing matters more than most sellers realize. Not just the quality of the writing, but the specific words used. It turns out certain terms consistently correlate with homes selling above asking price, sometimes by a significant margin.
Florida Realtors recently highlighted research on exactly this, and the numbers are worth paying attention to.
The 15 words, ranked by impact
According to the data, these are the listing description words most associated with higher sale prices:
You can read the full Florida Realtors article with details on each word [here].
The 15 words, ranked by impact
According to the data, these are the listing description words most associated with higher sale prices:
- Luxurious: homes using this word sell for an average of 8.2% more
- Captivating: 6.5%
- Impeccable: 5.9%
- Stainless: 5%
- Basketball: 4.5%
- Landscaped: 4.2%
- Granite: 4%
- Pergola: 4%
- Remodel: 2.9%
- Beautiful: 2.3%
- Gentle: 2.3%
- Spotless: 2%
- Tile: 2%
- Upgraded: 1.8%
- Updated: 0.8%
What this means in practice
A well-written listing description isn’t just filler between the photos and the price. It’s a tool. The right words signal quality, care, and value to buyers before they ever step through the door. And as this data shows, those signals translate into real dollars at closing.
This is exactly why I take listing descriptions seriously for every home I sell. Knowing which words attract buyers and which ones quietly push them away is part of the job, and it’s one of the details that adds up to a stronger outcome for my sellers.
Thinking about buying or selling in Palm Beach County? I’d love to help.
Send me a message or give me a call. I’d love to be in your corner.
Sophie Daverio
561-809-2216
Realtor®, REAL Broker, LLC
Proactive.Responsive.Expert
MBA.English.French
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Sophie Daverio | Lake Worth, Boynton, Delray Beach, Palm Beach County Real Estate agent 
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